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Five Notes to Help Improve the Quality of Your Blog Writing
Reading through a heap of blogs each morning, one thing that stands out is the quality of the writing. Don’t get me wrong, many of them are excellent, but there are some that are well-researched and...
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Twitter Video is Going to be Huge – Here’s Why…
After months of speculation, Twitter video has arrived. Users of Twitter’s mobile app can now quickly and easily shoot-and-share video clips to be sent along with their tweets. And it’s pretty great –...
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Exploding Books, Technology and the Future of Literature
Thriller writer James Patterson recently released the world’s first self-destructing book. It was a gimmick – you could buy the ‘self-destructing’ version of his latest novel, which erased itself...
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Brand Journalism Versus Brand Storytelling – Is There a Difference?
I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, notably asylum seekers. Zable talked about the power of storytelling in...
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BuzzSumo Adds ‘Trending Content’ Feature
Back in early 2014, I came across a content discovery tool called BuzzSumo. Steve Rayson, who regularly writes for Social Media Today, had referenced BuzzSumo data in one of his posts, so I clicked...
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Facebook Instant Articles Have Arrived: The End of Publishing as We Know it?
After much speculation, Facebook’s Instant Articles are here. Instant Articles gives publishers the opportunity to post their content direct to Facebook, in a move that some are proclaiming as...
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Why Pixar’s ‘Up’ is the Ultimate Testament to the Power of Human Storytelling
This isn’t going to be what you think. Now, we’ve all seen ‘Up’, right? It’s the Disney/Pixar movie about the old man who loses his wife, then looks set to lose his house, till he launches a million...
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